D
Htown Media
PROVEN WORK

Real campaigns.
Real metrics. Real growth.

These case studies represent actual client work. Results vary significantly depending on industry, budget, creative quality, and market conditions. We share them to demonstrate our process and approach.

LAW FIRM • FLORIDA
Florida Women’s Law Group
Family Law Practice
PRIMARY CHANNELS
Meta Ads Landing Pages
RESULTS IN FIRST 30 DAYS
1,355%
CONVERSION RATE INCREASE
+20%
CLICK VOLUME
$41
COST PER LEAD
Within the first 30 days of working with Florida Women’s Law Group, we increased clicks by 20%, improved conversion rate by 1,355%, and drove higher-quality leads through optimized landing pages and targeted Meta advertising.
Note: This dramatic conversion rate improvement came from a very low baseline. Results vary widely. Most clients see more moderate but consistent gains over 60–90 days.
B2B CONSULTING
Apex Management Consulting
Management Consulting Firm • National
CHANNELS
Google Ads + LinkedIn Ads
4.8x
RETURN ON AD SPEND
312%
INCREASE IN QUALIFIED LEADS
47%
REDUCTION IN COST PER LEAD

After a full-funnel audit and restructuring of search and LinkedIn campaigns, Apex saw consistent month-over-month pipeline growth. Key changes included negative keyword refinement, new ad creative testing, and landing page conversion rate optimization.

90-day engagement • Results as of Q4 2025
HOME SERVICES
Summit Roofing Solutions
Residential & Commercial Roofing • Houston Metro
6.2x
ROAS
184
BOOKED JOBS
38%
LOWER COST PER BOOKING

We built a dedicated landing page system + Google Local Services Ads + Meta retargeting campaign. The combination of fast-loading pages, strong offer positioning, and precise geo-targeting drove a significant increase in booked appointments at a healthy ROAS.

E-COMMERCE
Lumina Home Goods
Direct-to-Consumer Home Products • Texas
4.1x
ROAS (from 1.8x)
6.2x
SCALE IN AD SPEND
29%
IMPROVED AOV

Through systematic creative testing, lookalike audience expansion, and email/SMS remarketing integration, we helped Lumina scale profitably while improving average order value through better upsell flows on the site.

Ongoing partnership • 9 months
These results are specific to the clients mentioned and time periods shown. Your results will differ based on many variables. We share case studies to illustrate our methodology and the level of detail we bring to client work.